Australia Potato Chips Industry Introduction
Australia is a developed country and one of the wealthiest in the world, with the world’s 12th-largest economy. In 2012 Australia had the world’s fifth-highest per capita income. It has a market economy, a relatively high GDP per capita, and a relatively low rate of poverty.
The Australian snacks industry seems to increase these years, especially the potato chips industry, although people pay more attention on health consciousness and rising import competition have made potato chips market struggle forwards. As one favorite snack, potato chips consumption is quite big every day. Therefore, a new brand of potato chips has big chance to gain success in this potential market.
Potatoes Market in Australia
Australia is one of the potatoes production countries in the world. Australian potato production is fairly consistently around 1,250,000 tonnes fluctuating between 1,150,000 and 1,320,000 over last decade. Its total area planted approx 34,000 hectares.
For the year ending December 2011,the potato production of Australia was 1,191,265 tonnes. South Australia produced 38% of national production, followed by Tasmania (24%), Victoria (21%), NSW(8%), and Western Australia (5%).Total fresh and processed potato consumption per person in 2011 was 38.6 kg, purchased at an annual average price of $ 2.40 per kg for a total expenditure per capita of $ 92.64. The domestic retail market value of fresh potatoes purchased by consumers is about $ 831million per annum.
The potato market in Australia consists of three components, fresh potatoes, seed potatoes and processed potato products. Only 40% are used as fresh potatoes. Of that 40%, 7% are exported as fresh potatoes, 80% are sold through retail outlets and 13% are used in the food service industry (restaurant etc.).
- Fresh Potatoes — This refers to potatoes sold for fresh market
- Processed Frozen — this refers to potatoes sold primarily as frozen chips, though other value added items such as
- potato gems have recently been introduced
- Processed Crisps — This refers to potatoes processed & sold as potato chips
- Seed Potatoes — Potatoes grown as seed for processing & fresh market use.
Potato Chips Market in Australia
As to the nation’s most popular snacks, it seems Australians’ tastes tend more towards savory than sweet. In an average seven-day period, 41% of us snack on potato chips, 37% snack on nuts, and 32% snack on savory biscuits/crackers.
Snacks Industry
Snacks play an important role in the lives of Australians, of whom a large number frequently don’t have the time to eat at regular intervals. Snacks conveniently provide the required calories throughout the day without interrupting work and leisure activities, and has as a result grown into a large market.
Though the Australian potato chips market faces lots of challenges, the market players’ ability to create a premium product can increase their profitability. Moreover, the decline in the Australian dollar is likely to increase the expansion of the export market which will provide the industry with more good opportunities for growth.
Demand and Supply
With the development o people’s life and the increasing of health consciousness, people pay more attention on healthier snacks. The current potato chips can not meet people’s demand for premium quality potato chips. In order to compete with health snack food substitutes like fruit and muesli bars, producers need to create products to reach niche organic and premium markets.
Therefore, a new brand, whose products are in high quality is badly in need and can enter the potato chips market by this chance.
Target Customers
In any seven given day period, potato chips are a good choice of some Australian. The target customers are distributing according gender, age and income as these factors determining the Australian snacks habits.
- Age—60% of teenagers under 18 and 50% of 18-24 year-old snack on potato chips — compared with 34% of 50-64 year-old and 23% of those aged 65+.
- Gender—Nutritional value and calories appear to be of less concern for men, who are more likely than women to snack on potato chips (44% vs 38%) and corn chips (19% vs 15%) in an average seven days.
- Income—Potato chips are a snack that most people can afford. The middle income and high income people are mainly the customers.
Conclusion
In Australia, potato chips are the favorite snack food and the consumption is very big. As the health consciousness are payed more attention on, high quality potato chips are in need in nowadays. The potential of the potato chips market is huge. With these opportunities, a new player have a good chance to enter the potato chips market.
Company Profile
Adhering to the principle of managing scientifically and honesty and credit,our factory has passed ISO9001-2000 quality system certification. Now, Our factory can provide potato dry cleaning machine, potato washing machine, potato peeling machine, potato sticks cutting machine, potato grader, potato chips production line, potato starch production line, potato mesh bag packing machine, potato dosing packing machine.
Our potato processing products have passed with CE,ISO and SGS Certificates and has been widely sold all over the world.
